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The campaign objective was to develop a concept that would premier during the most watched TV event of the year, then take on a new life throughout the year by being embodied in a variety of ways and customized to various mediums. This strategic first media placement and the follow-up campaign involved incorporating a mix of action-filled yet relatable stories and people, showcasing the strength required to perform at such a high level in sports as well as in healthcare. Overall, this campaign sought to drive home the excellence that Palomar Health represents in its healthcare practices as evidenced by the many awards the organization has received and remarkable patient care where team members advocate for all those they treat.

We focused on how to best communicate the message that Palomar Health is the pinnacle of healthcare not only in San Diego, but in the industry nationwide. Sports provide some natural parallels to health, excellence, high standards, but it wasn’t until our team developed the idea and strategy to focus on the word “champion” that the campaign emerged. Champion has so many meanings that it integrates perfectly whether we are talking about being a champion for patients, being a champion in standards of excellence or making our patients champions for themselves. Ultimately, we defined Palomar Health as the “Champions of Healthcare, Champions for You.”

Additional placements with tie-ins to sports were secured to further align the brand strategically with the sports lifestyle and those passionate about participating in sports. Palomar Health is the Official Healthcare Provider of the San Diego Gulls, advertises extensively with the Padres and was formerly the Healthcare Partner of the San Diego Loyal until the team disbanded in late 2023. Sports is more than just following the lifestyle of the most dedicated fans in the major leagues; Palomar Health brings their Champion-level care to everyone in the county, through our advertising. By creatively executing a very robust campaign showcasing different individuals ranging in talents from little league to professional, we encompassed the journey of a champion. We also focus on “True Champions:” the healthcare providers that support each and every one of us. These True Champions embody the intensity, passion and care of dedicated athletes, which is why our campaign compared the two strategically to demonstrate the professionalism of Palomar Health’s team. Our entire media mix included TV, radio, out of home, print, targeted digital, strategic sponsorships, social media and more.

As a result, Palomar Health has continued to see an increase in new patient volume, even for specific service lines that were promoted in more targeted ways. With this campaign, Palomar Health aimed to not only increase the volume of new patients, but also to increase their standing in the medical community. They have been recognized as a World’s Best Hospital by Newsweek, America’s Best Hospital in Maternity by Newsweek, Best Regional Hospital by U.S. News and World Report, as well as received patient excellence awards for multiple service lines throughout the hospital. The accomplishments, strong brand perception and efficient operations of the healthcare system continues to elevate their ability to achieve this recognition.

When InnoVision Marketing Group became the agency of record for Huey Magoo’s Chicken Tenders, Huey Magoo’s only had three open locations in the Orlando area and was up against a highly competitive QSR market. Huey Magoo’s was up against every chicken concept along with every fast-food titan which had jumped on the chicken craze as a result of the Chicken Sandwich wars.

To address this challenge, we took a deep dive into every element of the brand’s customer experience cycle to identify the Huey Magoo’s opportunities for improvement and growth. We knew that in order for Huey Magoo’s to cut through the clutter in highly competitive chicken space, they needed a strong brand position that would make them the obvious choice to their target audience. Wanting to make this strong position relatable to the brand’s younger demographic, InnoVision created a series of commercials educating the market on what the Filet Mignon of Chicken® is.

The “Smart Kid” commercial shows a young girl ordering her favorite sandwich – “A filet mignon sandwich,” educating her family and know-it-all brother on what the Filet Mignon of Chicken® is. The ad and supplemental campaign has aired across social media and digital channels, linking to an educational landing page that features an interactive game where guests can test their knowledge and guess the different parts of the chicken.

As a result of this campaign, Huey Magoo’s has catapulted from being seen as an emerging brand to becoming the superior chicken choice in a saturated category. The brand has received national praise and recognition from both the media, new franchisees who have since bought locations because of their attractive brand position and fans across all social media and review platforms who can’t stop talking about the Filet Mignon of Chicken®.

When Island Fin Poké Co. approached InnoVision as agency of record, there was little awareness as to what poké really was and a lot of reluctance for people to try it for the first time in their trade areas, as many people believe poké is strictly raw fish.

Our objective for this campaign was to create a high level of brand awareness to the Island Fin brand by developing an educational strategy on what poké really is, while communicating all of its benefits and encouraging even picky guests to sample Island Fin for the first time.

To remove any fear associated with trying poké for the first time, our team took a look at what went into a poké bowl, and in our research identified that poké can actually be made with any protein, as long as it is cut into cubes.

Knowing this, we deconstructed the poké making process and broke it down into a format that even the pickiest and most hesitant of eaters could relate to.

Eating poké was transformed from a scary unknown experience to something that was fun, crafted for everybody and well, IncrediBOWL.

Bowl customization was put front and center and our messaging evolved to the thousands of bowl combinations that can really be possible when ordering from Island Fin. This means that both seafood lovers and people who might just want a bowl with rice, chicken and avocado can both have an IncrediBOWL experience and have a meal that is fulfilling, healthy and delicious.

For this campaign, our team created a series of assets that creatively demonstrated the IncrediBOWL brand experience they would be guaranteed to receive at Island Fin Poké Co.

Campaign elements included a brand commercial, digital banners, social media assets, in-store collateral, OOH, wraps, PR and a brand-new website.

By positioning Island Fin as IncrediBOWL and breaking down what goes into a poké bowl and its many combinations, Island Fin was able to appeal to many audiences that were letting fear stop them from experiencing poké for the first time.

Since its campaign launch, the brand has been able to create successful partnerships with fitness studios because of the healthy combinations that are able to be created. They even introduced new items, such as a kid's bowl and a new Korean chicken protein option to broaden the variety of offerings

On a brand level, the IncrediBOWL concept was applied to every aspect of the brand, not just the taste and ease of customization.

As a result, franchisees were motivated to take every single brand experience to IncrediBOWL, from the food to the guest service, the way they present their stores, and everything in between - as they were encouraged to ask themselves “Is this IncrediBOWL?”

Across the brand’s paid social mix, we have seen great performance on Facebook and Instagram, with the campaign generating over 230,000 page engagements during its summer launch.

The strategic PR campaigns incorporating the IncrediBOWL verbiage resulted in earning over $413,500 in 2023 in earned media value.