InnoVision Marketing Group

You might already know what brand awareness is, even if you don’t know the phrase for it. This is just a term that means consumers are able to recognize a product or franchise by its name or branding. What would McDonald’s be without their golden arches? What about Google’s multicolored letters? Commercials for Coke or Pepsi might make you crave a drink. These are brands you are familiar with and recognize instantly.

We don’t need to tell you how difficult it is to establish a successful business. From putting together enough startup capital to get the ball rolling to working with marketing agencies to make a name for your new company amidst a sea of competitors, the early days of a new business are fraught with challenges.

Warren Buffett, one of America’s best-known investors, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” If you’re looking to manage or improve your franchise’s public relations, these are words to live by. Today, more than ever before, your online presence and reputation are key to your success as a business.

Opening a new franchise location is an exciting venture that requires careful planning and execution, especially when it comes to marketing. Effective marketing is crucial for generating brand awareness, attracting customers, and ensuring the success of your new franchise.

In today’s digital age, social media has become an integral part of our lives. It has revolutionized the way businesses operate and has opened up new avenues for brand promotion and customer engagement.