There’s no denying that media buying is a science, complete with important stats, formulas and terminology that the informed media buyer must know in order to effectively plan and execute a solid marketing strategy. Words like “cpp,” “reach,” “frequency,” “cume” and “rating points” are just a few of the terms you’ll hear in the media world or on a Tapscan media schedule….
So, anytime a client is interested in putting together their own creative, one of the things that we always want them to consider is the context of that creative. Frame of mind is really important to how consumers are going to receive your messaging…
Before you jump to conclusions that we’ve spent one too many late nights at the office, hear us out. If the average business person or marketer used the same strategies to achieve their goals as the average single does on Tinder, the result would be eye-catching creative that appeals to the target audience and is the start of a beautiful relationship with that brand or product moving forward…
Hi, I’m Alanna Markey. I’m VP of Client Services and Brand Strategy here at InnoVision, and what I do on a daily basis is I work a lot on the strategy behind our creative–with copywriters in particular, but ultimately our creative teams…
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