INNOVISION BLOG

Do You Know About Affordable Search Engine Marketing in San Diego California?

Most people start looking for a new product or service with an online search. Even if you’re a local business, your users often start with Google. Affordable search engine marketing allows even the smallest businesses in San Diego to compete with bigger competitors, leveling the playing field for all.

Does Timing Really Matter When Posting on Social Media?

Social media marketing can lead to huge success for your brand. But you must be sure to go about it in a strategic, thoughtful way. This includes choosing the right day and time for your brand’s posts.

What Is Image Alt Text?

If you’ve ever moused over an image on a web page or blog before and seen a caption pop up by your mouse cursor, congratulations: you’ve discovered image alt text. Image alt text, also called image alternative text, is an HTML-based tag for an image on any web page that offers a short, descriptive summary of the content of an image to users.

Is Your Website Mobile Friendly?

As more and more people access the internet via their mobile devices, having a mobile-friendly website has become not a luxury, but a necessity for businesses.

What Is Geotargeting and How Is It Used?

Marketing is necessary to create sales and profits and without it, you wouldn’t be able to reach out to your ideal client. While some say marketing is about being lucky, we’d argue it’s often about being in the right place at the right time. Geotargeting increases your “luck,” putting your ads in the location where they’re most likely to be noticed by potential customers.