INNOVISION BLOG

Print Ads are Still Tried and True

Printed advertisements are one of the original forms of advertising. In written publications, their purpose has always been to get more eyes on a cause, a business, or a service.

What Is Media Buying in Digital Marketing?

Your digital marketing campaign will not be a success by just throwing together a few social media posts or coming up with a catchy slogan. Selective paid advertising, or buying ad space, can be just as important as what you are posting. In industry parlance, this is known as media buying, and here’s everything you need to know about it.

Digital Marketing Is Essential for San Diego Small Businesses

Marketing is the cornerstone of the success of any business. Without it, you rely on word of mouth to spread the news of your business, which can be fickle. A customer who was pleased with the quality of your product or service might let their friends know, but you can’t depend on it.

What Are Video Marketing Services?

A picture is worth a thousand words, and when it’s the perfect one, it sends a very powerful message. Carefully-crafted images can define a marketing strategy and may even be a game-changer to really deliver the goods.

What Is A/B Testing vs. Multivariate Testing?

There’s no shortage of ways to test your marketing efforts for effectiveness. Yet, the two big types of testing both have names that sound a little technical: A/B and multivariate. If you measure one, you’ll get one type of result; if you measure the other, a different result. It may seem a little technical at first, but we’ll break it down for you.