INNOVISION BLOG

How Can I Use Geofarming in San Diego?

Geofarming is a viable digital strategy involving the distribution of digital ads to consumers who have been in a designated geofenced area sometime after they have left that location. Targeting consumers based on where they’ve been can be used to attract consumers, improve sales, and reap better returns on investments.

5 Reasons to Set Up a Facebook Business Page Right Now

You may have asked yourself, “Why have a Facebook business page?” What’s the real importance there? Well, in short, your digital presence is arguably more important now than ever. As more people are working remotely or doing hybrid work, people are online more and relying on information they find on the internet. Because of this, it’s vital you maximize your digital presence.

5 Tips for Choosing the Best San Diego Advertising Agency

Looking for an advertising agency that matches your vision—and your budget—can be difficult. You may not know what you’re looking for or where to even start finding an agency. Fear not. Here are the top ways you can choose the best advertising agency for your business so that your company can reach its full potential.

What Makes a Great Digital Advertising Plan?

With so many people spending most of their time online, it makes sense that digital advertising is now an essential time and money investment for companies. Digital advertising has become increasingly more complicated compared to the earlier days of the internet. With so many avenues to choose from, it’s hard to know which digital channels will best suit your company’s needs. Having a website and buying banner ads is just not enough to grow your business anymore.

5 Ways InnoVision Can Improve Your Business’s Branding

Improving the branding of your business is closely linked to its success. Good branding makes it easily identifiable, giving you an edge over your competitors and a compelling reason for your customers to keep coming back to you. In fact, developing strong brand equity requires a thorough branding exercise so that you can narrate a compelling story about who you are and what makes your business unique.