INNOVISION BLOG

5 Creative Ways to Use Graphic Design in Business Marketing

Whether you’re selling consumer basics or high-end services, every business wants to stand out from the crowd. Your company’s visual representation—whether it’s on social media, in print, or on something as basic as a business card—needs to make a memorable first impression. No matter what line of business you’re in, eye-catching and creative graphic design and marketing can add value to your enterprise.

Geofencing Marketing Will Take Your Advertising to the Next Level

Geofencing marketing is the new big thing in marketing and will change the way that you advertise forever. But what is geofencing? And how can it help? Keep reading to find out.

What’s the Difference Between Black Hat SEO and White Hat SEO?

Practicing powerful search engine optimization (SEO) comes with various layers. It’s often complicated to set priorities. But fret not! This comprehensive guide outlines the major components of SEO, with everything from keywords and terms that generate qualified traffic to link building and viable marketing strategies for your site. Most importantly, we look at some practices that can set you on the right path to becoming a savvy SEO leader.

What Does OTT Mean in Marketing?

The ways of marketing are constantly changing, predominantly due to the many advancements in technology that are occurring. In the past, we all had to watch the same limited television shows on the same limited cable TV channels during scheduled times. Now, we can watch our favorite shows at any time of the day or night, thanks to OTT.

The 3 Periods of COVID-19, Their Effects on the Marketing Environment & How to Market During Each Period

By now all COVID-19 messaging should be abandoned. People will not want or need you to remind them of the darkest period in the modern world. You should have a robust and strategic marketing plan that plays well into the new post COVID-19 normal.