INNOVISION BLOG
If you’re going to be an ass…
I always wonder about the brand attributes people choose for themselves and if they even realize they're doing it. At InnoVision we carefully choose brand descriptors for our company and our clients. Today's slang can be so confusing to the Baby Boomer generation. So many words are truly the opposite of what we think they mean, or what they used to mean. Like “sick”, “crazy” or “bad.” In today's conversations those are all positive adjectives, all great words.
Consistency is key
Throughout the years, I've observed that there are many parallels to building a successful relationship, whether it be personal or professional, and they can both be approached with some of the same principles in mind. Relationships are based on consistency, trust and promise. So as a business stakeholder, your relationship with your consumer is very similar to your most important personal relationship. When I discuss media campaigns with clients I often draw upon the analogy of how a great relationship is formed.
The anti-agency
When we came up with the term "The Anti-Agency®" I wasn't really sure how I felt about it. I didn't want it to sound like we were being derogatory towards other agencies. That was definitely not the intent. I also didn’t want anyone to think we're anti-advertising, because that is definitely not the case. Nor did I want it to sound negative in any way by using the prefix "anti" which is defined as "against" or "opposite of". But when I really thought about it "anti" can be used to make very positive statements too. Statements like, anti-poverty, anti-racism or anti-war.
