Making Headlines

Revolving Door Agency Moves

InnoVision Marketing Group launched InnoVision Español to expand into an underserved Hispanic market — San Diego. The expansion scales the agency’s in-house services of digital media, traditional media, web development, design, public relations, film production and more.

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Podcast: Innovator, Leader, Marketer And More

Ric has more than 30 years as a cutting-edge marketer and has been part of the team(s) that have developed successful marketing strategies for global and national brands like Pennzoil, the Rio All-Suite Hotel and Casino and Corona.

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Restaurant Experience Is Key To Attracting Young Families

The increasing degree of digital connectivity between restaurants and their customers is a double-edged sword when it comes to marketing to young millennial and Gen Z parents, according to some industry experts.

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From Quarantine To ‘Back To Normal’

In the COVID-19 marketing environment, there have been drastic shifts with some brands cutting their budgets or forced to close their doors, while others are increasing their marketing efforts, while working to ensure their messaging is relevant and appropriate during these unprecedented times.

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San Diego’s Creative Workspaces Attracting Millennials

If you’re used to working in a small cubical, get ready for something completely different. Creative workspaces are becoming more and more popular in San Diego County, especially for millennial employees. Take a look around the $3 million workspace of InnoVision Marketing Group in Kearny Mesa and you might notice something different.

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Is Mediocrity The New Normal?

There’s a new, deadlier social virus coming out of the pandemic. It’s appropriately named, “Mediocrity.” Hopefully you haven’t caught it, but chances are you’ve experienced it because it’s finding its way into every business sector you can imagine.

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