Visual storytelling is core to a successful brand, and graphic design is the foundation of visual storytelling that quickly communicates your brand’s personality and identity to potential customers.
As consumers, we are bombarded daily with marketing graphic design from a plethora of businesses. As we go about our daily lives, we don’t always realize that we are being marketed to. We drive to work and see billboards along the highways advertising various businesses in the area.
Graphic designers play an integral role in the success of marketing campaigns. They are responsible for creating visual representations of a brand’s message, which can have a powerful impact on customers.
According to multiple studies conducted over the past five years, between 75 and 90 percent of people visit a company’s website before deciding to visit or make a purchase.
Improving the branding of your business is closely linked to its success. Good branding makes it easily identifiable, giving you an edge over your competitors and a compelling reason for your customers to keep coming back to you. In fact, developing strong brand equity requires a thorough branding exercise so that you can narrate a compelling story about who you are and what makes your business unique.
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