Building a brand is hard work. It requires focusing on the finer details, such as corporate colors, and creating a dynamic logo design. It also requires big-picture planning, ensuring you have a solid marketing and advertising plan in place.
Your digital marketing campaign will not be a success by just throwing together a few social media posts or coming up with a catchy slogan. Selective paid advertising, or buying ad space, can be just as important as what you are posting. In industry parlance, this is known as media buying, and here’s everything you need to know about it.
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