What’s an Influencer?

What’s an Influencer?

Influencers can have a huge impact on the branding and overall marketing of your product. They can be instrumental for a business that is trying to form meaningful and lasting connections with its customers. They can offer entirely new platforms for advertising, allowing businesses to reach many more customers than they could before.

What Is the First Step in a Social Media Marketing Campaign?

What Is the First Step in a Social Media Marketing Campaign?

Effectively utilizing social media in your marketing is a finicky thing. The internet has seen plenty of campaigns fail right out of the gate. The secret to running a good social media marketing campaign isn’t complicated. It all comes down to the first step of setting your goals.

How Do Nonprofits Do Marketing?

How Do Nonprofits Do Marketing?

Nonprofit marketing may seem like an oxymoron. However, nonprofit organizations need promotion just like for-profit businesses. Nonprofit marketing is essential to attract donors and volunteers and to get the word out about the organization’s cause. Thankfully, experienced agencies know exactly how to handle this specific type of marketing.

Make the Most of Your Pay-Per-Click Advertising Campaign This Year

Make the Most of Your Pay-Per-Click Advertising Campaign This Year

There’s no better time to make the most of your pay-per-click (PPC) campaign than this year. The PPC advertising strategy is among the most popular ways to promote your business online, but it’s not a one-size-fits-all option.