veryone needs digital marketing—even healthcare services. You wouldn’t think so since we all need to see the doctor from time to time, even if we’re in good health. Still, a healthcare center needs a digital marketing plan for the same reasons any business needs one: to reach their consumers, patients, and members through digital channels.
When Harold Samuel coined the famous phrase, “location, location, location,” he was referring to real estate sales. However, the quote can arguably apply to any business you can imagine. So much of your success depends on being able to reach customers at the right time and place.
According to multiple studies conducted over the past five years, between 75 and 90 percent of people visit a company’s website before deciding to visit or make a purchase.
Is media buying part of your marketing strategy? If it’s not already, it should be. Media plays a huge role when it comes to marketing strategy, whether it’s hard print like newspaper ads or digital media like online banners or televised prime-time TV slots. It’s a great way to get your company and brand seen by lots of people.
The success of your website is closely linked to how well it is designed. A jumbled-up website that is difficult to navigate is a surefire way to drive away traffic. The more closely you monitor the design, the better the chances of the web design being effective.
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