In business, you should understand the core values, benefits, and features of what you offer. You know who your customers are and how your products, services, and solutions make their lives easier.
You’ve spent years perfecting every aspect of your business. You’ve worked hard to create a quality product that fills a niche in your chosen market, one that you know is perfect for your customer base, whom you use expert marketing techniques to connect with.
You have likely heard of SEO (search engine optimization) and are probably using SEO tactics when it comes to your business’s website and digital marketing. But do you know the difference between white hat and black hat SEO?
The digital marketing sphere is a fast-paced world in which you must continually adapt your strategy or risk falling behind. It’s also an extremely competitive space, with businesses of all sizes launching new and improved marketing techniques every day.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and SEO stands for search engine optimization. E-A-T is what Google wants to see from your site, that you’re providing quality, factually correct information to your website visitors. SEO is a tool to use when writing content and building your site to make sure it ranks as high as possible when someone searches for relevant keywords.
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