A picture is worth a thousand words, and when it’s the perfect one, it sends a very powerful message. Carefully-crafted images can define a marketing strategy and may even be a game-changer to really deliver the goods.
There’s no shortage of ways to test your marketing efforts for effectiveness. Yet, the two big types of testing both have names that sound a little technical: A/B and multivariate. If you measure one, you’ll get one type of result; if you measure the other, a different result. It may seem a little technical at first, but we’ll break it down for you.
Creating a digital marketing campaign that helps you meet all the metrics can be a complex process. Designing your campaign to suit the needs of your audience is vital to making an impression.
If you are launching a new business or looking to create branding that works better for your business, your digital brand identity is a key component to creating a memorable presence that attracts the right audience and builds brand loyalty.
Hiring a marketing company is not a decision you should take lightly, as the team you bring on board can greatly impact how your business grows. While partnering with the right team can multiply your profits, engaging the wrong team can have the opposite results.
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