Most people start looking for a new product or service with an online search. Even if you’re a local business, your users often start with Google. Affordable search engine marketing allows even the smallest businesses in San Diego to compete with bigger competitors, leveling the playing field for all.
If you’ve ever moused over an image on a web page or blog before and seen a caption pop up by your mouse cursor, congratulations: you’ve discovered image alt text. Image alt text, also called image alternative text, is an HTML-based tag for an image on any web page that offers a short, descriptive summary of the content of an image to users.
As a business, establishing a digital presence by setting up a website or social media accounts is only the tip of the iceberg. To ensure that your presence translates into more traffic and conversions, you need to pay attention to one of the most critical aspects of digital marketing: search engine optimization, or SEO.
There are numerous reasons why building a website is a smart idea. Having a website is a great way to share content, increase business sales, and earn through users clicking on ads found on your website, from profits through online sales, and so on.
If you’re trying to succeed at selling your goods or services online, you’ve probably been told you need to hire a great e-commerce SEO agency. You may or may not be familiar with the concept of SEO: utilizing keywords to boost your online presence. But what is the point of e-commerce SEO?
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