They say, “If you want to hide something from the world, put it on the third page of Google results.” Don’t let that happen to your company. If growing your business is one of your goals for this year, search engine optimization, or SEO, is a great first step.
You have likely heard of SEO (search engine optimization) and are probably using SEO tactics when it comes to your business’s website and digital marketing. But do you know the difference between white hat and black hat SEO?
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and SEO stands for search engine optimization. E-A-T is what Google wants to see from your site, that you’re providing quality, factually correct information to your website visitors. SEO is a tool to use when writing content and building your site to make sure it ranks as high as possible when someone searches for relevant keywords.
With so many people spending most of their time online, it makes sense that digital advertising is now an essential time and money investment for companies. Digital advertising has become increasingly more complicated compared to the earlier days of the internet. With so many avenues to choose from, it’s hard to know which digital channels will best suit your company’s needs. Having a website and buying banner ads is just not enough to grow your business anymore.
Practicing powerful search engine optimization (SEO) comes with various layers. It’s often complicated to set priorities. But fret not! This comprehensive guide outlines the major components of SEO, with everything from keywords and terms that generate qualified traffic to link building and viable marketing strategies for your site. Most importantly, we look at some practices that can set you on the right path to becoming a savvy SEO leader.
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