Social media is easily one of the most powerful marketing tools today. Your posts have the potential to go viral, which could make your little-known business go worldwide overnight. You may be wondering how to evaluate your social media strategy to ensure you’re making the most of it.
If you have a business you are passionate about and are looking to promote brand awareness, it may be time to create a successful content marketing strategy. But what exactly is content marketing strategy?
Social media platforms like Facebook are great places to advertise. Especially considering the billions of users and billions of dollars in ad revenue. However, while social media offers many great possibilities, it also comes with its specific problems.
Geofarming is a viable digital strategy involving the distribution of digital ads to consumers who have been in a designated geofenced area sometime after they have left that location. Targeting consumers based on where they’ve been can be used to attract consumers, improve sales, and reap better returns on investments.
You may have asked yourself, “Why have a Facebook business page?” What’s the real importance there? Well, in short, your digital presence is arguably more important now than ever. As more people are working remotely or doing hybrid work, people are online more and relying on information they find on the internet. Because of this, it’s vital you maximize your digital presence.
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