strategic media buying

Utilize franchise digital marketing to expand your reach, boost ROI, connect with customers, and grow your business. Learn more now.

Google, Facebook, banner ads, SEO, print advertising, tradeshows: with so many ways to market your business, is it any wonder that marketing your business is a confusing process? Being a franchise only adds to the confusion, so when is it time to hire a franchise marketing agency?

You might already know what brand awareness is, even if you don’t know the phrase for it. This is just a term that means consumers are able to recognize a product or franchise by its name or branding. What would McDonald’s be without their golden arches? What about Google’s multicolored letters? Commercials for Coke or Pepsi might make you crave a drink. These are brands you are familiar with and recognize instantly.

We don’t need to tell you how difficult it is to establish a successful business. From putting together enough startup capital to get the ball rolling to working with marketing agencies to make a name for your new company amidst a sea of competitors, the early days of a new business are fraught with challenges.

Warren Buffett, one of America’s best-known investors, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” If you’re looking to manage or improve your franchise’s public relations, these are words to live by. Today, more than ever before, your online presence and reputation are key to your success as a business.