As a savvy business owner, you want to know if your business’s website is truly effective, and to do so, it’s essential to dive into the data and analytics. Many business owners find this journey into left-brain thinking complex and like going through a labyrinth.
With consumers able to find anything and everything online, not having a business website is no longer an option. Websites serve as the digital storefront of your business and give customers an excellent opportunity to browse through to discover what you offer.
According to multiple studies conducted over the past five years, between 75 and 90 percent of people visit a company’s website before deciding to visit or make a purchase.
The success of your website is closely linked to how well it is designed. A jumbled-up website that is difficult to navigate is a surefire way to drive away traffic. The more closely you monitor the design, the better the chances of the web design being effective.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and SEO stands for search engine optimization. E-A-T is what Google wants to see from your site, that you’re providing quality, factually correct information to your website visitors. SEO is a tool to use when writing content and building your site to make sure it ranks as high as possible when someone searches for relevant keywords.
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