There are numerous reasons why building a website is a smart idea. Having a website is a great way to share content, increase business sales, and earn through users clicking on ads found on your website, from profits through online sales, and so on.
They say, “If you want to hide something from the world, put it on the third page of Google results.” Don’t let that happen to your company. If growing your business is one of your goals for this year, search engine optimization, or SEO, is a great first step.
You have likely heard of SEO (search engine optimization) and are probably using SEO tactics when it comes to your business’s website and digital marketing. But do you know the difference between white hat and black hat SEO?
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